Sales Development Representative (SDR) - SaaS

Job Description OverviewNew opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation thats evolving into a modern, scalable SaaS and insight-led business.The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand.The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.The RoleAs SDR, youll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team.Youll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and youll play a key role in converting this activity into qualified pipeline.This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.ResponsibilitiesLead Qualification & Pipeline DevelopmentQualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)Conduct structured discovery and qualification callsBuild a clear understanding of prospect needs, buyer intent, and next stepsMaintain strong CRM standards, ensuring all activity and notes are accurately capturedMeeting Booking & Sales EnablementBook qualified meetings for the Business Development ManagersEnsure handovers are commercially useful (context, needs, timelines, decision-makers, fit)Support follow-up and re-engagement of warm prospectsOutbound Prospecting & Opportunity CreationIdentify new opportunities using modern enrichment and sequencing toolsRun outbound sequences and proactive call/email outreachUse campaign insight and data to prioritise the right accounts and contactsMaintain consistent outreach activity to build reliable meeting outputTools & CRM OwnershipOperate day-to-day within HubSpot (this is core to the role)Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect listsCollaborate with marketing on targeted outreach aligned to live campaignsRequirementsExperience in an SDR/BDR role or similar commercial positionConfidence running discovery / qualification calls and booking meetingsComfortable working in a target-led environment (meetings booked and pipeline contribution)Strong organisational skills and reliable follow-throughConfident using HubSpot or another CRM (Apollo experience also welcomed)Clear, professional communication style (written + verbal)Resilient and proactive comfortable with outreach, objections and consistent activityMotivated by progression and development (with interest in moving into BD over time)Location and HoursHybrid: 3 days per week in officeLocation: Wrexham (approx. 1520 minutes from Chester).Hours: Flexitime, with core hours from 9:30am onwards.Salary26,000 - 34,000 basic plus 10k bonus (OTE 34,000 - 44,000 uncapped)BenefitsHybrid working + flexitimeHands-on training, coaching and shadowingOn-site chef / restaurant-quality lunches providedAnnual leave 25-30 days depending on length of serviceSports and fitness allowancePrivate Health Insurance after 3 monthsPension after 3 months 5% of salary from company and 5% employee contribution.Life Insurance after 3 months (4 times salary)Free car parking

Created: 2026-04-30