Marketing and Events Manager - Polytag Ltd

Job Description Who we are?Polytag is a well-funded, revenue positive scale-up, developing technology to enable the packaging circular economy. We offer enterprise-scale brands connected packaging solutions managed via our award- winning platform. Alongside this we also offer a full connected packaging solution for SMEs too. We have built a platform business around a rich data registry that enables stakeholders across the circular economy to describe, tag, and trace packaging through the supply chain - working with tagging partners who specialise in high-speed label-line printing, robotics experts developing sorting hardware for recycling centres, and applications that scan unique codes to verify product identities. Using GS1 web technology, we also provide consumers access to rich dynamic content and ensure interoperability across supply chain systems. This technology platform provides solutions such as Digital Product Passports and engagement via next generation QR codes that will soon replace barcodes at retail checkout. Polytag is led by Alice Rackley, our CEO, who has experience leading teams developing disruptive mobile and platform technology solutions that make a real tangible difference in consumer-facing businesses.Will Addy, Chief Commercial Officer, joined the business at the end of 2024 to build out the Go-To-Market team and is seeking his first full-time marketing hire to lead our webinars and events program, and to run daytoday digital marketing that supports pipeline growth. If you want to be part of a team that is striving to make a tangible impact and enable packaging and product circular economies please read on Job Brief This is a fantastic opportunity to help Polytag and QR Squared scale revenue and raise awareness of our proven platform solutions in the market.Reporting to: Chief Commercial Officer (Will Addy)Working closely with: Sales, leadership team, product development, and external agency partnersThis is a new role and would suit someone who enjoys designing, planning and delivering campaigns, improving how they develop, and taking ownership for outcomes. You will work closely with the commercial and leadership teams and have good visibility across the business.You will also look after our core marketing content and collateral, keeping it organised, up to date and genuinely useful for sales teams. You will also become the main point of contact for external support such as our PR agency and specialist marketing partners.No two days will look quite the same. As the business grows and priorities change, this role will evolve, and the right person will be comfortable adapting and helping shape what comes next using structured approach to channel management and content creation, aligned with our business strategy.At Polytag, every role comes with full KPI ownership and real autonomy. There is no micromanagement here. Just a roll-up-your-sleeves attitude, deep belief in the mission, and the satisfaction of making it work.This is a hybrid role. Candidates should be willing to travel within the UK up to three days per month, depending on customer needs, and we hold in-person, all-team meetings once a quarter. While Polytag fully supports a "work where it works for you" approach, we also believe in the value of real-life interaction; informal chats, shared laughs, and social time help build strong, successful teams. Key Responsibilities Webinars & Virtual EventsBuild and runa webinarprogramme with input from the leadership team, aligned to commercial priorities and industry positioning.Plan sessions with internal experts and, where relevant, partners.Promote webinars through a mix of email, LinkedIn,partnershipsand paid activity.Turn sessions into reusable content such as replays, short clips, followupemailsand sales assets.Track performance and use what you learn to improve future webinars.Events and experiential marketingPlan and deliver a mix of owned events, partner activity, and relevant industry conferences and roundtables.Help prioritise which external events to attend, working with the commercial team to assess value and audience fit.Plan what is needed for each event, including messaging, collateral,speakersand meetings.Managelogisticsend to end and support onsite delivery.Work with sales on lead capture, meetings booked and followup.Digital marketing and demand generation (paid and organic)Run paid campaigns acrossplatforms such asGoogle Ads and LinkedIn Ads, including targeting, creative coordination, budgetmanagementand performance reporting.Set campaigns up thoughtfully, test different approaches, and learn what works for our audiences over time.Build simple landing page journeys for events,webinarsand lead generation, and make steady improvements based on performance.Act as the main point of contact for SEO activity, working with our external SEO partner to help plan priorities, reviewprogressand make sure activity stays aligned with campaigns and business goals.Stay curious about how people discover content through search, social and emerging AI tools, and be open to learning and adapting as the landscape evolves.Content,collateraland newslettersMaintain a clear, usable library of sales and marketing collateral.Work with internal experts to turn complex topics into straightforward, useful content.Own newsletters and campaign emails, including planning and performance tracking.Keep content consistent with the brand.PR agency and external partnersAct as the day-to-day point of contact for our PR agency, keeping activity aligned to our commercial priorities and industry calendar.Make sure external support is productive, on-brand, and delivering against agreed outcomes.Skills, Knowledge & ExpertiseEssentialStrong organisational skills with exceptional time and capacity management abilityStrong teamwork and influencing skills; the ability to collaborate with key internal stakeholders and departments to achieve objectives within tight time framesAbility to turn complex topics into clear, audiencefriendly messaging.Experience delivering B2B webinars and events; comfortable hosting live sessions and working with senior stakeholders.Working knowledge of SEO and AI search.Strong content instincts, including newsletters, campaign emails, and repurposing content across multiple channels.Nice to haveFamiliarity with HubSpot or similar CRM and marketing automation tools.Experience working with PR agencies and external partners would also be a benefit.Interest in Google-ads and Linkedin-ads mechanics, delivery and evaluation.What success looks like in the first 12 monthsA consistent, highquality webinar programme that supports commercial priorities and generates salesready leadsClear evidence that events attended or hosted are delivering tangible pipeline valuePaid and organic digital campaigns that are improving lead quality, not just volumeSales teams actively using marketing collateral because its timely, relevant and easy to findStrong working relationships with commercial, leadership and external partnersBenefits 50,000 annual salary, auto enrolment in a pension, 25 days holiday a year (plus bank holidays on top).Cake on your birthday. We know Polytag offers the job satisfaction of taking a cool Planet-saving proposition to market and changing the world. Polytag is an equal opportunity employer that places a high value on diversity and inclusion. Working in a way that enables you to make a positive contribution to what we do in the way that works for you. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we support applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Created: 2026-05-02