Strategic Marketing Manager

Job DescriptionDescriptionNuclera is a venture-backed biotech company headquartered in Cambridge, UK with significant operations in Boston, USA. Nucleras mission is to accelerate discovery by enabling rapid, easy access to functional proteins essential for drug discovery research. Our eProtein Discovery benchtop system accelerates protein expression and purification optimization in research labs.Were seeking a highly strategic and organized Strategic Marketing Manager to lead the execution of integrated, cross-functional marketing campaignswith a strong focus on Account-Based Marketing (ABM) to drive demand in key target accounts. This role sits at the intersection of project management, brand storytelling, and campaign orchestration you turn strategic plans into actionable campaigns and use data-driven insights to improve performance over time.The ideal candidate brings a passion for building scalable campaign frameworks and thrives in a dynamic, fast-paced environment. You will collaborate across demand generation, digital, technical marketing, product, and external partners to deliver high-impact, insight-driven programs that resonate with buying groups at high-value accounts.Key ResponsibilitiesCampaign Strategy & ExecutionTranslate business goals into campaign briefs and messaging frameworks that guide content and creative with a focus on ABM tailored to strategic accountsServe as the central campaign project manager, coordinating timelines, stakeholders, assets, and deliverablesAlign cross-functional contributors (demand gen, digital, technical marketing, PR, design, product) to campaign objectives and milestoneMessaging & Content AlignmentDevelop strategic messaging across email, landing pages, collateral, and partner contentOwn and maintain consistent brand voice across all marketing materialsCollaborate with the Technical Marketing Manager to refine positioning of scientific or technical topicsPR & Communications OversightManage the relationship with our external PR agency, ensuring alignment on strategy, messaging, and approvalsSupport press release development, media opportunities, and spokesperson prepDraft or review key communications assets as neededCampaign Measurement & OptimizationDefine and track KPIs for all campaigns, working with digital and demand gen to report on performanceLeverage data to optimize account targeting, content performance, and engagement paths Lead post-campaign retrospectives to share results and optimize future programsRequirements Essential:Have 5+ years of experience in marketing communications, campaign management, or integrated marketingStrong ability to plan and execute ABM campaigns across multiple channels (email, digital, content syndication, events)Experience working within the life sciences industry and ideally in protein spaceSkilled at campaign planning, stakeholder coordination, and project trackingUnderstand how to turn marketing strategy into clear, actionable plansConfident writing and reviewing content with an eye for clarity, tone, and effectivenessHave experience managing agencies (PR, creative, or both)Are data-literate and love using results to improve future campaignsDesirable:Prior work in high-growth startup settingsUK BenefitsWhat we offer:In addition to competitive salaries, we offer a range of benefits including:Company bonus scheme of 5%Share option incentive scheme Life insurance Private medical insurance and cash plan 25 days' annual leave + Bank Holidays Enhanced employer's pension contributions Enhanced maternity and paternity Leave Investment in professional development and learning Fresh fruit, tea, coffee, and snacks in the office Organised summer events for staff

Created: 2025-07-03