Performance Marketing Manager

Growth & Acquisition ManagerLocation: Edinburgh – Hybrid (3 days in office)Salary: Up to £55,000 + benefitsStart Date: ASAPThe CompanyA fast-growing D2C consumer brand undergoing a rebrand and scaling UK-wide. Seeking a hands-on growth leader to drive customer acquisition across digital and traditional channels.The RoleOwn new customer growth and conversion end-to-end. Plan, launch and optimise multi-channel campaigns, partner with Brand (retention) and Product, and manage £1M+ budgets with a clear ROI focus.Key Responsibilities• Develop and deliver online + offline acquisition strategies• Own campaign lifecycle: ideation, messaging, activation, optimisation, reporting• Manage £1M+ budgets and improve CAC/ROAS• Optimise the acquisition funnel to convert first-to-second orders• Collaborate with Brand, Product, agencies and data teams• Translate performance into clear, actionable insights for leadership• Monitor trends; test new channels and creativeSkills & ExperienceEssential:• 5+ years in growth/acquisition (e‑commerce/FMCG/food)• Proven delivery across digital AND traditional media (TV/radio/press/DM)• Managed £1M+ marketing budgets with measurable ROI• In‑house experience at a fast‑growing (£10M+) brand• Data‑driven, commercially minded, comfortable being hands‑on• Based in/near Edinburgh or willing to relocate (3 days on‑site)Desirable:• CRM buildout (e.g., Mailchimp) and customer journey design• Experience with older adult or subscription demographics• Scaling growth during a rebrand/transformational phaseInterview Process• 20‑min screen (fit & motivations)• Interview + strategy presentation task (remote or on‑site)• Potential 2nd stageHow to ApplySend your CV to Mohammed Buhariwala (Harnham) or connect on LinkedIn to discuss.KeywordsGrowth Manager, Acquisition Manager, Growth Marketing, Customer Acquisition, E‑commerce, FMCG, Food, Online & Offline, TV, Radio, Press, Direct Mail, £1M+ Budgets, ROI, CAC, CLV, Edinburgh, Hybrid.

Created: 2025-10-11