Head of Retention | CRM | iGaming

Head of RetentionRepresented by WanderWhat’s the role?We’re helping a fast-growing betting business find someone to take the reins of their customer retention strategy across sportsbook and casino. The goal? Keep players happy, active and loyal. You’ll lead all things retention, from shaping the overall strategy through to day-to-day execution — with the support of a capable Retention Marketing Executive.They’re after someone with solid experience in the UK betting and gaming world, who knows their way around a CRM platform (they use Symplify) and has a sharp eye for customer data and insight.Here’s what the role looks like in a bit more detail:Own and deliver the full retention and CRM strategy across sportsbook and casinoRun day-to-day campaigns (email, SMS, push) to drive engagement and loyaltyUse data to guide decisions and optimise performance across key metrics like retention rate, ARPU and LTVWork closely with internal teams - from Support and Trading to ComplianceDevelop smart bonus strategies and loyalty schemes that stay within regulationKeep an eye on the market and look for clever ways to stay aheadManage and mentor a direct reportShare monthly performance updates and insights with leadershipWhat are they looking for?Someone with a good sense of humour, a love of sport and a healthy respect for data. You’ll also need to:Be hands-on with CRM platforms like SymplifyBe curious - always asking why things work, or how they could work betterHave a good understanding of UKGC regs and how they impact marketingBe happy in a small, agile teamHave at least 3 years’ experience in a retention or CRM leadership role within the UK betting industryAnd if you don’t tick every box, don’t stress - they care more about finding the right fit than a perfect CV.The practical bitsFull-time role - can be remote or office-based (northern England)Salary between £50-60K depending on experienceBenefits include:Enhanced pensionPrivate medical insurance & life assuranceMonthly wellness/massage treatmentsQuarterly company socialsAnd a big chance to make a real impactWant to apply?Send over a cover note to explaining why this sounds like your kind of role, along with a CV. Interviews will be informal, insightful, and give you a chance to share your ideas.

Created: 2025-07-26