Social Media & Influencer Manager

Job Description Contract / Freelance Social & Influencer ManagerBrighton (Hybrid)Contract / Freelance | Day rate: DOE | Start: ASAP | Duration: 3 monthsIm recruiting for an established brand looking for a commercially aware, culturally fluent Social & Influencer Manager to take end-to-end ownership of organic social & influencer strategy and drive measurable engagement, traffic and revenue contribution.Youll partner closely with senior stakeholders (including Head of E-Commerce and Creative Director/Founder) to ensure brand expression stays culturally resonant while delivering commercial outcomes.What youll be doingChannel ownership (Organic Social & Influencer)Own strategy + execution across Instagram, TikTok, Pinterest, Facebook, X, YouTube (plus emerging platforms)Build platform strategy to grow audience, engagement, traffic and affiliate revenueLead the social calendar across drops, launches and promotional momentsKeep activity aligned to brand guardrails while remaining commercially effectiveInfluencer & creator programmeOwn the creator ecosystem across gifted, affiliate and paid partnershipsBuild creator tiering + performance frameworksOptimise performance using codes, UTMs and affiliate dataMaintain oversight of budgets, spend tracking and ROI with E-CommerceCommercial reportingDeliver weekly/monthly reporting across engagement, growth, traffic and revenue metricsBalance promotional activity with long-term brand equity + community growthCross-functional leadershipCollaborate with Creative, Product, Merchandising, Legal, Operations to land campaigns smoothlyLead/develop the social & influencer function with clear KPIs (scope dependent on current setup)What Im looking forProven experience owning social & influencer strategy within a fashion/lifestyle/culturally-led brandTrack record of growing organic platforms and creator programmesStrong understanding of affiliate programmes and performance trackingComfortable with analytics, reporting and senior stakeholder managementStrong judgement, organised, proactive, accountableCultural fluency in alternative fashion / subculture communities

Created: 2026-03-10