Product Manager

Founded in 2016, IVG (I Vape Great) set out with a bold vision: to become the world’s leading vaping brand. Our people are helping us achieve that vision by creating innovative, market-leading products that offer an unrivalled vaping experience.Today, IVG is one of the most recognised names in global vaping, with our products available in over 100 countries across six continents. Our success speaks for itself; we have over 50 international accolades, including the ‘Innovation of the Decade’ award at the 2025 Vapouround Global Awards, and reflects our desire to lead, not follow.We’ve made incredible progress, and we’re only just getting started. At IVG, we:Think big and push the limits of what’s possible.Challenge ourselves and each other to keep growing.Work with passion, collaborate often, and back our ideas with action.Take pride in helping millions of smokers make the switch.We’re based in Preston, known around the world, and excited about what comes next.Join us and help shape the future of vaping. Primary function of the role is To understand the vaping industry in assigned countries. Identify market drivers, key trends, new innovations, consumer behaviour and regulations to enable successful NPD and NPI to drive growth and achieve targets.Reporting to : Head of ProductResponsibilitiesTake responsibility for identifying and developing suitable compliant products for the assigned countriesIdentify the next ‘big thing’ in vaping and position the business to be first to market in innovationWork closely with the assigned business unit on a day-to-day basis to be a part of the growth plansCarry out market research via- In market face-to-face contact and surveys; fostering a network of reliable sources- Desk research- Media research- Attending relevant exhibitions- Colleague feedback- Liaison with internal skill sources to assist with feedback and surveys eg the Internal Account Managers, Business Development Managers, Marketing dept- Supplier intelligence- Competitor activity and analysisTo establish true and factual insight into market requirements, trends, innovations, gaps and challengesAccumulate data and insight and interpret to position the department and the business as the product and market ‘experts’Work with our core supply sources to meet NPD/NPI plans and deadlines, and price targetsForm sound relationships with suppliers to commercially benefit the business, troubleshooting where necessary on quality and performance.Create comprehensive business cases proving rationale, strategy, channel distribution and USP differentiation; price positioning, range, profit and value to the business, etc for communication and updates to BU/Marketing/Production/Finance.Assess key priorities and plan work accordingly, with effective time managementEnsure full agreed implementation plans are completed and followed leaving no loose ends on live projects. This includes pre-launch trials, testing, and go-to-market launch plansPlay an active role in category management, ensuring targets are achieved through management of the roadmaps and product lifecycle.Following launch, monitor product sales and carry out an evaluation of the process to ensure continual improvement.Assist Demand Planning in preparation of supply plans with forecasts and stock profile requirements.Plan and execute product/range life cycle, looking at full architecture, hierarchy and obsolescence.Manage continual cost improvements to increase product margins.Ensure Product files and folders are maintained on the NPD folder.Ensure that all products are safe, fit for purpose, meet quality expectations and comply with the relevant up-to-date regulations .Be a product champion, educate and answer product queries .Provide suitable training and argumentation to assist with launches, continual improvement and overcoming sales objections .Support Marketing with relevant information to facilitate true representation in blogs, social media, publications and other marketing collateral/communications.Work as a team member, but be prepared to take ownership of assigned projectsAssist with and support the QMS process.Any other duties deemed relevant in achieving the objectives of the department and the business.About youHighly numerate, excellent IT skills.Solid commercial understanding.Excellent communication skills.Flexible, problem solver.Shows confident capable initiative.Works well in a team.Project management experience.Calm and professional manner.Be prepared to travel.

Created: 2025-08-01