Email Marketing & Content Executive

ABOUT THE ROLEMake sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.We're Floor Street one of the UK's fastest growing flooring companies, named the 82nd fastest growing business in The Sunday Times Hundred 2025 and the fastest growing company in the entire interiors sector. We have thousands of customers and an email database that is one of our most powerful commercial assets.We're looking for an Email Marketing & Content Executive who can turn that database into revenue. Someone who understands automation, writes brilliant copy, plans content with purpose, and uses data to make smarter decisions. This is a rare opportunity to own two of the most impactful marketing channels in our business and build them properly from the ground up.WHAT YOU'LL BE DOINGYou'll own Floor Street's email marketing and content strategy end to end. That means building and managing automated email flows, planning and writing campaign emails, creating content calendars, writing copy across multiple channels and making sure everything we put out sounds like Floor Street. You'll report directly to our Head of Digital Marketing and work closely with our video creator, social media manager and paid media team.Build, manage and optimise email automations welcome series, post-purchase sequences, sample-to-order nurture flows, win-back campaigns and abandoned basket flowsPlan and send regular broadcast email campaigns aligned to promotions, product launches and seasonal momentsSegment the email list to ensure customers receive relevant, personalised communications based on what they've bought or browsedWrite all email copy subject lines, preview text, body copy, CTAs with a strong understanding of what drives opens, clicks and conversionsDevelop and maintain a content calendar that plans all content output weeks in advance across email, social and the websiteWrite copy for product descriptions, website pages, ad copy, WhatsApp sales scripts and team communicationsBrief the social media manager and video creator on content needs based on the calendar and commercial prioritiesTrack and report on email performance open rates, click rates, revenue per email, unsubscribe ratesA/B test subject lines, send times, content and CTAs to continuously improve performanceSupport SEO through well-written blog posts and landing page copyWHAT WE'RE LOOKING FOR2+ years experience in email marketing with a demonstrable track record of resultsHands-on experience with an email platform Klaviyo.Strong copywriting skills you write in a way that feels human, persuasive and on-brandExperience building automated email flows and understanding the strategy behind each oneComfortable working with data you can read a report, draw a conclusion and act on itExperience creating content calendars and managing content across multiple channelsUnderstanding of ecommerce customer journeys and how email fits into the wider marketing funnelHighly organised with strong attention to detail you spot typos before they go outSEO copywriting experienceExperience with SMS marketingExperience in ecommerce or home interiors brandsKnowledge of Shopify and how email integrates with an ecommerce platformExperience with SMS marketingA portfolio of email campaigns or content you've written that you're proud ofABOUT FLOOR STREETFloor Street started in a tiny shop in Stirchley, Birmingham. We now sell over 10M of flooring a year and were named the fastest growing company in the interiors sector in The Sunday Times Hundred 2025.We're a small, ambitious team that moves fast, cares about quality, and gives people real ownership over their work. You won't be a cog in a machine here you'll be a key part of building something. xjdpvnf We sell carpet, engineered wood, laminate, luxury vinyl tile and stair runners. Our customer base is large, engaged and growing and they're waiting to hear from you.SALARY28,000 32,000LOCATIONBirmingham TYPEFull-Time, PermanentSTARTASAP

Created: 2026-04-30