Digital Marketing Manager

Digital Marketing ManagerSalary - £50,000 - £55,000We’re looking for an experienced Digital Marketing & Campaign Executive to lead and deliver high-performing digital campaigns that drive measurable lead generation. This is a hands-on role where you’ll plan, execute, and optimize multi-channel campaigns, manage tracking and analytics, and continuously improve website performance and conversion rates.You’ll be the key connector between marketing, design, digital platforms, and sales — ensuring every campaign launches successfully and delivers impact.Key ResponsibilitiesCampaign Strategy & Execution: Plan and manage end-to-end lead generation campaigns across Google Ads, Meta, and LinkedIn. Build and optimize landing pages, brief designers/agencies, and monitor budgets for cost-effective results.Tracking & Analytics: Own tracking setup via Google Tag Manager, Google Analytics, and pixels. Ensure GDPR compliance and accurate attribution to CRM. Analyze performance and provide actionable insights.CRM & Lead Management: Set up campaigns in Salesforce, optimize lead scoring and routing, and build dashboards to track KPIs.Website Optimization: Update and maintain the website with campaigns and product pages. Implement SEO best practices and optimize UX for conversions.Collaboration & Reporting: Act as the interface between marketing, sales, and design teams. Report on ROI, lead quality, and conversion performance.What You’ll BringA data-driven marketer with 5–8 years of experience in digital marketing or campaign management.Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, Google Analytics, and cookie consent tools.Strong knowledge of Salesforce CRM and website management (WordPress or similar CMS).Skilled in SEO, CRO, and delivering measurable lead generation results.Tech-savvy, proactive, and able to manage multiple priorities independently.This is hybrid role with the requirement to be in the office 2 days a week with some travel to London.

Created: 2025-12-12