Area Sales Manager

Area Sales Manager Birmingham , West Mids - Hybrid working 28,000 - 30,000 Plus Bonus, Car & Bens Join an established business with strong UK brands Selling garden products to garden centres Garden or Furniture trade retail or field sales experience preferred Job Description: This major international Garden furniture/ DIY trade supplier is looking for an Area Sales Manager to join their UK brand. Previous experience working in Field sales , within a garden retail business , furniture retail or selling to garden centres is advantageous. Key responsibilities include: Identify and approach non-stocking garden centres and meet with decision makers to explore sales opportunities Build trusting relationships with all existing and prospect customers Regular meetings with Buyers and Dept Managers to assess retail sales performance React to challenges and opportunities with improved merchandising, stock locations Active participation in trade exhibitions and company events Work within the UK sales team sharing best practice Regular meetings with MD to update territory sales results Key Skills/Experience Required: In order to maximise the success of this role we are looking for a candidate with excellent garden centre knowledge from either a retail or field sales background. Additional skills we seek include: Natural people person who builds relationships easily High levels of enthusiasm and positive energy Good knowledge of garden centre operations customer journeys, effective store layout, eye-catching merchandising, order processes Full driving licence and happy to travel on business as required Good IT skills and comfortable using a CRM, Excel, Outlook and Word. TPBN1_UKTJ

Created: 2025-11-02