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National Accounts Executive/Manager

Thrifty Car & Van Rental - Birmingham, England

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Job Description

National Account Executive Role Profile Delivering new business wins from the Corporate, SME and intermediary markets through highly effective canvassing of businesses over the phone, video calls and in person using their prospecting skills. Delivering profitable accounts that reach and exceed targets for on rent and revenue. Scale and Scope Report to: National Sales Team Manager Company car: Averaging scheme group 3 (Groups 2/3/4 available over 12-month period) or EV scheme Portfolio revenue management: 500K-2M Monthly new business appointments: 10-15 Monthly new account wins (25K+):2-4 Role Contribution Account Development Achieve account contact frequency targets and attend regular review meetings. Ability to work with existing customers to highlight areas where Thrifty can gain additional rental volumes. Negotiation with lapsed accounts that can be re-activated. New Business Delivery Will gain great understanding of Thrifty Products and Services in order to facilitate a consultative sales approach. Identify all opportunities to open Thrifty Business accounts where it is beneficial to the customer and to Thrifty. Ability to get new customers trading quickly to profile. Sales process Management Use of in-house Athena CRM put in place to document and report on new business and account management activity. Understanding of customer paperwork requirements. Territory Management Good understanding of the region and the businesses located there. Has a structured plan in place to maximise time spent face to face with customers while minimising traveling time. Market Awareness Keeps abreast of competitor activities and market trends to identify prospect targets. Business Communication Collaborates with other functions so accounts are set up quickly and efficiently within the agreed SLAs. A full understanding of other departments roles in the customer journey. Appointment Making Self-management of prospect data to keep an active pipeline of 50K+ prospects topped up. Work with the Internal Sales team to maximise territory management and share local market info. Relationship Building Builds effective relationships with other teams, especially operations to drive new business opportunities coming into the team. Cross Sector Prospecting Vertical sector specialisation to aid in self-generated prospecting. Indicators of Success Delivery of revenue against target New business wins against target High number of self-generated new business wins Key performance indicators Appointments against target Awareness of industry trends Timely/useful insights on Competitor activity High new win to traded revenue ratio Core Skills Required Time Management Negotiating Verbal Communication Written Communication Business Literacy Managing the Detail Core Behaviours required Strong Work Ethic Having a Positive Impact and Influence Knowing and Managing Self Putting Customers First Achieving More Working Together What we need in the role is somebody who Has a positive attitude and strong work ethic. Can work effectively under pressure and consistently deliver on revenue targets and profitable new account wins that will grow into loyal Thrifty customers, they are also motivated by identifying larger opportunities that they can plan and execute a strategy to win. What we dont need in the role is somebody who Has no sense of urgency and is unable to understand the role they play in the team and how it affects the overall revenue performance. They are easily frustrated when things dont go their way and they will sit and wait for opportunities to come to them. Qualifications Maths & English GCSE or equivalent Experience Proven experience dealing with high level Decision Makers in a B2B sales role where a superior work ethic has been demonstrated. A background in vehicle rental B2B sales is preferred. TPBN1_UKTJ

Created: 2025-07-01

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