Performance Marketing Executive

Performance Marketing Executive/ Senior Exec Location: Floor Street. Barewood, Birmingham.Employment Type: Full-Time - In House Reports To: Head of MarketingSalary: £30,000 - 35,000 Based on experience About Floor StreetWe’re Floor Street, one of the UK’s fastest-growing interior brands and a leader in redefining how people buy flooring online.One of The Sunday Times Top 100 Fastest-Growing Companies (2025), with over 65% average annual growth, we’ve doubled revenue year after year and are now on track to break £13 million in 2026.We started in 2019 with nothing but grit. Fast forward a few years, and we’ve built a national brand trusted by thousands of customers and loved for doing things differently. Our mission is to help everyday people transform their homes faster, simpler, better, and for less. We will do this by adhering to our values: innovate, simplify, educate, and empower. By doing this, we will deliver the world's best online flooring experience and make the online flooring buying experience a delight for our customers.Our CultureWe’re not a normal company, and this isn’t a normal team.We move with urgency, focus, and pride. Everyone here is expected to raise the bar, take ownership, and move fast. We set high standards because we believe exceptional teams build exceptional companies.There’s no ego here. Just discipline, creativity, and care for the mission. We share information openly, make decisions based on truth and data, and treat customers like family.We’re here to innovate and set new standards for an old industry, to show what happens when craftsmanship meets technology, and passion meets purpose.This is a place for people who want to win, not for the sake of a title, but to create real impact, build something meaningful and long-lasting, and grow fast in the process.There are no paths for us to follow, so we build new ones for others to use and follow.And if we move forward together, success will take care of itself.Role OverviewYou will help assist in performance marketing strategy and execution across Google Ads, Meta, TikTok, LinkedIn, and additional channels where relevant. This is a hands-on role suited to a data-driven marketer who thrives on optimising campaigns, improving ROAS, lowering CPA, and scaling revenue through paid growth.You will assist in managing campaigns end-to-end from planning, creative briefing and audience strategy to reporting, testing, and optimisation. Working closely with the head of marketing, content, and eCommerce teams, you’ll ensure every campaign drives measurable ROI and supports Floor Street’s commercial goals.Key ResponsibilitiesAssist in developing and executing the paid media strategy across Google Ads, Meta, TikTok Ads, LinkedIn, and other relevant channels.Assist in creating PPC, paid social, remarketing, display, and video campaigns.Help optimise campaigns to achieve strong ROAS, CPA efficiency, and conversion growth.Create structured testing frameworks (A/B tests, creative tests, bidding strategies).Collaborate with the content team to brief creatives that drive high engagement and conversions.Monitor daily performance and make proactive, data-led optimisation decisions with the Head of Marketing.Implement automation tools, scripts, and AI-driven optimisation methods to enhance campaign efficiency.Identify opportunities for new channels, audience expansion, and growth experimentation.Required Experience & SkillsMinimum 3 years’ experience in paid media or performance marketing Proven results across Google Ads, Meta Ads, Pinterest Ads and Tiktok.Strong understanding of PPC, paid social, remarketing, display, and video advertising.Demonstrated ability to optimise for ROAS, CPA, and profitable growth.Proficiency in Google Analytics, GA4, Tag Manager, and data interpretation.Exceptional skills in reporting, measurement, and data-led decision-making.Excellent communication and project management skills.Highly organised with strong attention to detail.Ability to stay ahead of industry trends, tools, and new optimisation technologies.Desirable SkillsExperience with international or multi-market campaigns.Familiarity with Microsoft Ads, TikTok Ads, and X (Twitter) Ads Manager.Understanding of Shopify, Klaviyo, or similar eCommerce/CRM systems.Knowledge of attribution modelling and first-party data segmentation.Experience managing product feeds through Google Merchant Centre or Channable.Interest in home improvement, interiors, and digital innovation.What We OfferCompetitive salary (DOE)Creative freedom to test, innovate, and optimiseA collaborative environment within a fast-growing UK brandCareer progression as the marketing team expandsBenefits:CanteenCasual dressCompany eventsCompany pensionEmployee discountEmployee mentoring programmeFree parkingGym membershipOn-site parkingStore discount

Created: 2025-12-15