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Marketing Executive

Fleet Claims Administration Limited T/a FCLG - Bicester, England

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Job Description

Job Description An insight to the role:The purpose of this role is to implement effective marketing strategies to enhance the promotion ofthecompanysservicesandbrand. The role will involve reviewing and monitoring industry trends to identify potential opportunities. The role will includeongoingsocial media management and promotion, maximising client experience and ensuring the brand imageis consistent across all areas of the organisation. Working hours: 8.30am to 4.30pm Monday to FridayLocation: Avonbury Business Park, Bicester, OX26 2UAHoliday entitlement: 24 days(increasing by one day after two years service to a maximum of 29 days)plus bank holidaysAdditional benefits include:Casual dressCompany eventsCompany pension schemePrivate medical insuranceTravel InsuranceKey Responsibilities:Plan and execute a short term and long-term marketing strategyMarket FCLG in line with the companies ethos, mission and principlesIncrease marketing touch points with existing clients, these must be effective and of valueUse marketing techniques to reach prospective new customersGenerate new leads through well thought out marketing material and sensible approachesIncrease FCLGs presence within the local communitiesDevelop and oversee the digital and social media strategy and policy ensuring consistency and alignment with the brand image and valuesCreate and upload all content for social media platforms using connections and tagging to increase social media presence and interactionCreate the layout and designs for the company website and liaise with the IT Development team to facilitate these updates and changes, consideration may need to be given to client brandingCreate internal and external newsletter/comms ensuring these include relevant and valuable contentCreate brand awareness and look at opportunities to promote in relevant media trade associations, trade pressWork with the team of Directors to support with Client Relationship Management and meetingsWork with the Head of HR to improve recruitment branding and adverts enabling us to attract a wider talent pool of potential candidatesReview our current customer experience (at both sites) and explore ways to enhance this through communication, marketing and brandingEnsure the customer experience is delivered at the highest level and is consistent across all touchpointsMonitor brand perception and implement strategies to continue to enhance brand reputation in the marketConduct market research to identify gaps and opportunitiesTrack and present competitor activity to DirectorsCreate a branding to be used on all external communications Re brand presentation templates and tender documents ensuring these are delivered to a high specification to enhance the eligibility of new business opportunitiesEssential & desirable skills:Excellent project management skills managing multiple projects ensuring quality of work and that deadlines are met.Strong analytical skills to ensure decisions are data drivenExperience using Adobe creative suite including photoshop, illustrator and InDesignSelf-motivated and able to develop strong working relationships with clients and key stakeholdersExcellent knowledge of marketing principles and strategies including branding expertise and understanding the brand identity and ensuring designs align with thisSkills in creating engaging contentCreative thinking and ideas drivenFamiliarity with web design principles and layout.Minimum of 5 years experience in a marketing roleBachelors degree in marketing or CIM qualification is desirableAbout FCLGWe have been experts in our craft for over 35 years, endorsed by our longstanding relationships with many high profile, blue-chip companies. Our focus on providing exceptional service levels via our UK based, highly skilled workforce. Our success is founded on sound principles and a common sense, hands-on approach.We specialise in providing fleet management including vehicle ordering solutions, accident management from first notification of loss (FNOL) to solution, risk management including driving licence validations, outsourced resourcing and a multi-functional digital hub, FleetHalo, designed to support all your fleet needs.JBRP1_UKTJ

Created: 2026-01-23

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