Business Development Manager - Product Identification - North,UK

Job DescriptionWe are looking for a results-driven and strategic Business Development Manager to lead the identification, mapping, and penetration of Product Identification Manufacturing. The ideal candidate will have previous experience within Product Identification Manufacturing and the ability to develop strategies and actionable plans to approach these markets and achieve pre-defined business targets. This role requires a blend of market research, strategic thinking, and hands-on execution to drive growth. This position offers a unique opportunity to play a pivotal role in shaping the companys growth trajectory.If you have a positive can-do attitude and a strategic mindset with the ability to delight our customers coupled with a proven track record of sales and business development success then this role could be perfect for you.Responsibilities:Market Research and Mapping:Identify and map potential markets within the defined scope, including their size, trends, competitors and customer needs.Analyse market data to assess opportunities, risks, and potential barriers to entry.Create detailed market profiles and segmentation for targeted lead generation and business development initiatives.Strategy Development:Define the go to market model per vertical/sub-vertical and work alongside the Channel Development Manager where requiredIdentify key market drivers, growth levers, and areas for differentiation within Product Identification ManufacturingAlign market strategies with the companys overall business goals and objectivesAction Plan Implementation:Create actionable plans to execute market entry or expansion strategies, including setting timelines.Establish and maintain strong relationships with existing and potential distributors and end users.Prepare commercial quotations and respond to tender requestsDevelop and oversee sales pipelines, partnerships, and strategic alliances.Schedule client visits and product demonstrations;Create selling KPIs, measure and reportEnsure CRM system Salesforce is kept up to dateTarget Achievement:Define clear business targets for each market.Collaborate with internal teams, including marketing and product management to support target achievement.Ensure timely reporting on market performance, business outcomes, and key learnings.Relationship Building:Build up trust and credibility in new and existing markets.Negotiate and close deals, ensuring long-term partnerships and customer satisfaction.Leverage solutions (scalable opportunities) across new and existing accountsMaintaining high level, executive contact with accounts, focusing on the establishment, maintenance and retention of strategic relationshipsContinuous Improvement:Continuously monitor the effectiveness of strategies and action plans, adjusting them to optimise results and provide innovative solutions to meet customer needs.Stay informed about industry trends and competitor activities to maintain a competitive edge.Required skills:Proven track record of success in business development, sales or related field within Product Identification ManufacturingStrong communication, negotiation and interpersonal skillsAbility to work independently and as part of a team in a faced paced environmentStrong presentation and public speaking skillsUnderstanding of financial principles including pricing strategies, budgeting and forecasting. Full UK Driving licence, with flexibility to travel for the rolePreferred Qualifications:Certification in sales or business developmentDegree educated in a related field or qualified by experienceAbout us:Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, AIDC (automatic identification & data capture), printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin employing approximately 5,700 people in its worldwide businesses. Brady's fiscal 2022 sales were approximately $1.30 billion.We offer:Competitive SalaryComission SchemeLife AssuranceCritical Illness CoverHealth Cash PlanEAP schemeCycle to Work SchemeTraining and development opportunities23 days annual leave rising to 26 with serviceHoliday Purchasing (up to 37.5 hours per year)

Created: 2025-06-14