Senior Digital Marketing Manager

Job DescriptionHelping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. Youll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.Key ResponsibilitiesPaid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.Budget Management: Manage the paid media budget and reallocate spend based on performance insights.What Were Looking ForEssential:Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.Proven ability to lead agencies and deliver high-performing campaigns.Solid understanding of CRO and UX principles.Ability to communicate performance insights clearly to senior stakeholders.Collaborative leadership style with a focus on continuous improvement.Desirable:Experience with AI-driven marketing tools.Project management certification (e.g., Prince2, AgilePM).Background in regulated sectors such as healthcare or financial services.Why Join Helping Hands?This is an opportunity to take ownership of a key area within a growing digital team. Youll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits - 25 days annual leave rising to 27 dependent on serviceHybrid working, with 50% of your time spend in the office, and 50% at homeCompetitive salary of up to 60,000 a year

Created: 2025-06-14