Job Description The Company:We are one of the UKs fastest-growing sports nutrition brands, built on the belief that bravery, boldness, resilience, and speed win battles in sport and in business. From our flagship creatine range to our high-performance bars, were not just another supplement company. Were building the #1 supplement brand in the world.To get there, we dont just need great products we need a world-class team. A team thats engaged, relentless, and obsessed with winning. Thats where you come in.The Role:The eCommerce Media Buyer is not a button-pusher. This role is the growth architect the person who turns creative, data, and inventory signals into predictable profit across Meta, Google, Reddit, and Bing. Youll set the pace, protect CAC, and scale what works every day, no handholding required.You will report directly into the D2C Director.Responsibilities:Strategy & PlanningBuild and own the paid media strategy and channel mix aligned to revenue and MER/ROAS targets.Translate commercial targets into budget and pacing plans by channel, campaign, and audience.Set quarterly testing roadmaps (audience, creative, bidding, landing pages, attribution).Campaign ExecutionManage end-to-end optimisation of Meta, Google, Reddit, and Microsoft campaigns (prospecting, retargeting, retention).Scale Shopping/PMAX, Search, YouTube, and Discovery campaigns; launch and iterate Reddit targeting; run Bing Search/Shopping for incremental reach.Structure accounts for clean measurement (naming conventions, UTM discipline, experiments).Measurement, Reporting & InsightsOwn weekly and monthly performance reporting (channel and blended) with clear narrative and actions.Track and improve core KPIs including ROAS, CAC, MER, LTV:CAC, CTR, CVR, AOV, and payback periods.Creative & Landing PagesWork with the in-house media team to brief, test, and iterate performance creatives (hooks, formats, UGC, statics, video).Collaborate with the development team on landing page hypotheses; run CRO tests (copy, offer framing, bundling, UX).Data, Tracking & ComplianceEnsure accurate tracking via GA4 + GTM, Meta CAPI, Google Ads enhanced conversions, Microsoft UET, and server-side tagging where applicable.Maintain product feeds (Google/Microsoft Merchant Center; rules & feed tools).Uphold platform and regulatory rules (ASA/CAP guidance, health-claims best practice).Cross-Functional CollaborationWork with Brand, Merch, Ops and Product teams on stock signals to avoid wasted spend.Align with CRM/Email on full-funnel journeys, audience sharing, and offer calendar.Coordinate with Finance on budget forecasts, accruals, and efficiency targets.Our Principles:What we love:Focus Hard work, intelligently applied.Humility Results matter more than being right.Passion A life without passion is not worth living.Resilience & Endurance Take the hits, get back up, keep going.Engagement Show up, care, contribute fully.Persistence Some people go to the moon, others sit on the couch. The difference is attitude.Creative Thinking Every problem has a simple solution.Friendship We build relationships whilst we build a business.What we hate:Ego Ego kills growth.Bureaucracy Cut out what customers dont care about.Over-committing Keep your promises.Anxiety without action Dont freeze. Try your best. Ask for help. Move forward.Procrastination & Laziness Sloths dont win. Speed does.Lack of Speed Great businesses move fast. Refine what matters, and execute now.Required Experience:35+ years hands-on buying across Meta and Google; working knowledge of Reddit Ads & Microsoft Ads beneficial but not essential.Proven record scaling eCommerce revenue in the UK/EU with profitable unit economics.Strong grasp of attribution (GA4, platform vs. blended) and incrementality testing.Competence with feed management (Merchant Center, feed rules; bonus: Channable/Feedonomics).Skilled in Excel/Sheets (pivot tables, LOOKUPs), Looker Studio or Power BI; ability to read basic SQL is a plus.Comfortable briefing and iterating performance creatives (UGC, statics, video).Familiarity with ASA/CAP codes and health-claims constraints for nutrition/wellness (nice to have).Tools Youll Use:Meta Ads Manager, Google Ads (incl. PMAX), Reddit Ads, Microsoft AdvertisingGA4, GTM (server-side a plus), Meta CAPI, Microsoft UET, Enhanced ConversionsGoogle/Microsoft Merchant Center; feed tools (e.g., Channable)Looker Studio/Power BI; Sheets/ExcelProject comms: Microsoft Teams; tasking in Trello/Jira (or similar)Shopify/Shopify Analytics (and/or Business Central-connected reporting)Package:Salary: 45k depending on experience4 Days Onsite, 1 Day WFHStaff discount on our product rangeCompany pension28 days holiday per annumLearning and development budget
Job Title
Performance Marketing Manager