Job Title

Growth Marketer (Contract) B2B Lead GenerationOutside IR35 2–3 days per week RemoteDay Rate dependent on experienceI’m supporting a fast-growing SaaS business in the People/HR space who are looking for a hands-on Growth Marketer to help scale their B2B lead generation engine.Having just hired a Sales Director, they now want a commercially minded marketer who can partner with sales to build a pipeline and consistently drive quality client conversations.The aim here is impact – turning smart campaigns into meetings and revenue, not vanity metrics.Responsibilities: • Build and run B2B demand gen campaigns that generate around 30–40 qualified client meetings per month • Work closely with Sales to develop targeted messaging and outbound sequences that convert • Test and optimise across channels such as Apollo, LinkedIn Ads, email and content-led campaigns • Create short-form content to support outbound and nurture (snippets, case studies, landing page copy, hooks etc) • Support with event activity across HR/People conferences to drive leads and brand visibility • Track, measure and report on campaign performance and iterate quickly • Put process around what works so the pipeline becomes predictable and repeatableSkills Needed: • Proven B2B growth or demand gen experience in SaaS or a similar B2B environment • Confident using Apollo for outbound and data enrichment • Experience running LinkedIn campaigns (paid and organic) • Strong email and outreach copywriting skills • Comfortable producing simple but effective content that supports commercial goals • Data-led, curious and happy to experiment to find what works • Bonus: experience activating at B2B/HR industry events