Job Title

Location: Rainford, St Helens Salary: 35,000.00-45,000.00 per year Role Overview At Paramount Digital, weve been delivering exceptional digital marketing services for over eight years. As we continue to grow, were looking for a strategic and commercially minded PPC Strategy Lead to join our expanding Paid Media team. This role is ideal for an experienced PPC professional who can translate business objectives into actionable, data-driven strategies while strengthening cross-department and client relationships. Youll play a key role in shaping testing frameworks, supporting multi-channel strategies, and leading high-level conversations with clients and stakeholders. Role Responsibilities Translate overarching business objectives into actionable PPC goals and strategic roadmaps that drive measurable growth. Lead and nurture cross-departmental client relationships with a consultative, insight-led approach. Design and implement structured testing frameworks and funnel-mapping strategies to uncover and capitalise on growth opportunities. Collaborate closely with technical and analytics teams to ensure robust tracking, accurate measurement, and continuous conversion optimisation. Oversee the strategic direction and performance of multiple client portfolios, including larger, high-value accounts. Align paid media strategies with broader business objectives, ensuring cohesive, results-driven marketing outcomes. Build and manage testing roadmaps, performance forecasts, and data models to guide decision-making and innovation. Maintain accurate CRM reporting and ensure complete visibility across all client portfolios. Communicate confidently and effectively with clients and stakeholders at every level. Contribute to new business pitches and cross-channel strategy sessions, providing strategic insight and direction. Delegate and oversee tactical execution across the team, ensuring alignment with the wider strategic vision. Develop and deliver comprehensive, multi-channel strategies in collaboration with channel specialists. Support the Head of Department in driving the growth and development of the PPC division. Who we''re looking for: Were looking for a strategic, data-driven PPC professional whos confident leading high-level client conversations and shaping paid media strategy from insight to execution. Youll bring a balance of commercial acumen, analytical thinking, and creativity - turning data into meaningful growth. If youre passionate about paid media innovation, enjoy cross-channel collaboration, and want to make a real impact in a growing digital agency, wed love to hear from you. What you''ll bring: 5 years of experience in PPC digital marketing is desirable, with a strong track record of client engagement through in-person and virtual presentations. Demonstrated success driving results for both lead generation and e-commerce accounts, while staying at the forefront of industry innovation by actively testing emerging features like Search AI Max. A data-driven PPC strategist who is passionate about paid search and ready to lead high-impact campaigns for a rapidly scaling brand. Tools Proficiency: Google & Microsoft Ads Google Analytics 4 Google Tag Manager Google Ads Editor Excel/ Sheets For Data Analysis & Reporting Monday.com or equivalent KW Research Tools Experience on Shopify & WordPress Experience On CRMs Soft Skills: Strong attention to detail and organised Analytical mindset with a data driven approach Teamwork and collaboration skills Passion for digital marketing and proactive attitude towards improvement Practical intelligence when approaching problems Great interpersonal for client liaison Benefits Alongside a competitive salary of 35,000.00 to 45,000.00, Paramount Digital provides an excellent work environment with a comprehensive range of benefits, including: A customised personal development plan and clear career progression 22 days holiday bank holidays A full range of additional benefits, including: Enhanced pension contributions Regular company social events Both in-house and externally led training opportunities Cross-department training opportunities PPC Conferences and events Free eye tests Mental well-being support Discounts with our partners Weekly yoga wellness sessions And everything else youd expect from a top digital agency! If you''re passionate about PPC and ready to take the next step in your career, then our PPC Department offers the perfect opportunity to learn, grow, and make an impact. We''d love to hear from you!55b20050-bc17-4e5d-bfce-3c406318dffc