Job Title

Overview Warrington & Vale Royal College is seeking to appoint a Marketing and School Engagement Officer to its award-winning Marketing Team. The Officer will be responsible for providing a highly responsive service to schools and the growth and delivery of 16-18-year-old recruitment targets. The post holder will significantly contribute to the success of the College’s strategic aims and priorities by supporting all aspects of 16-18-year-old marketing including recruitment campaigns, digital marketing, PR and communications, and events.We offer an excellent salary and benefits package, which includes:A competitive salaryGenerous annual leave entitlement (48 days, inclusive of bank holidays and Christmas closure days, pro rata for part time)Occupational pension schemeEmployee benefits packageEmployee Assistance ProgrammeFree on-site parkingFull programme of training and mentoringInduction programme and buddy schemeFlexible working, where appropriateMenopause friendlyJob purpose The Marketing & School Engagement Officer will work closely with the Marketing & School Engagement Team Leader to ensure a highly responsive service to schools and the growth and delivery of 16-18-year-old recruitment targets. They will contribute to the success of the college’s strategic aims and priorities by supporting all aspects of the 16-18-year-old marketing mix including recruitment campaigns, digital marketing, PR, communications, publications, direct marketing and events.Key responsibilitiesProvide high levels of responsiveness and a customer relationship management to schools, adopting an Account Manager approach.Strengthen and build on existing relationships with local schools, improving the reputation, positioning and market share of Warrington & Vale Royal College, locally and regionally.Support the Marketing & School Engagement Team Leader in building key relationships with schools on the outskirts of the college catchment areas to raise awareness, increase learner numbers and market share.Support the Marketing & School Engagement Team Leader in developing and organising a range of activities for schools, including years 7 – 11.Represent, present and actively promote the college at events such as school careers fairs, assemblies, year 9 options events, school parents’ evenings, open evenings and taster days. In addition, proactively seek new opportunities for promoting the college.Deliver bespoke presentations to small, medium and large audiences in a variety of settings e.g. school assemblies, group presentations, and key stakeholder’s presentations.Keep up to date with new courses, curriculum and qualification changes to ensure high levels of information, advice and guidance to young people and parents.Carry out pre-entry school leaver interviews in schools and chase DNAs post interview in discussion with the Admissions Manager.Liaise effectively with curriculum staff to co-ordinate, plan and manage Open Evenings, College experience Evenings, New Student Welcome Days and Taster Days for prospective students.Work with the Marketing & School Engagement Team Leader to develop mechanisms to measure impact and provide data for reports, as and when required.Contribute to ‘keep warm’ content and activities to maximise conversion each September. Ensure content is shared and the MyWVR app for applicants is kept up to date.Liaise with the Director of Marketing & Admissions and the Marketing & School Engagement team Leader to explore tactical approaches to recruiting 16-18 learners and increasing market share.Liaise effectively with current and prospective students and parents / carers, face-to-face and on the telephone.Support the development of marketing materials for use at events in schools and colleges including an FE Prospectus, video, flyers, presentations etc.To help develop and implement PR strategies and integrated marketing campaigns to engage target audiences effectively.Ensure target audiences are aware of college projects and Academies such as the Health & Social Care Academy and the Advanced Creative & Digital Skills Academy. To contribute to project reports as and when required.Work with staff across the College to develop and deliver effective marketing materials and a dynamic online presence that drives recruitment forward and meets income and learner number targets.Assist in the development and delivery of innovative promotional campaigns, including advertising/ interactive media/promotions that drives recruitment forward and meets targets, often working within short timeframes.Support the Marketing & School Engagement Team Leader in digital communications and housekeeping of customer databases.Contribute positively and productively to an award-winning professional, innovative, responsive and effective in-house marketing service for the college, undertaking other tasks to support the wider marketing team.#J-18808-Ljbffr